The landing page that users saw when they clicked on the first banner ad. The answer to “Have you ever clicked your mouse right here?” became, on the new page, “You did! Now let’s see what else you’ll do.” When people clicked AT&T’s 1994 banner ad, they wound up at a simple landing page that offered more information about AT&T. The real problem for HotWired’s ad agency at the time, Ryan Singel wrote for Wired in 2010, “was realizing that banner ads would be clickable, so it had to create websites for its clients, who weren’t even sure that interacting online was a good idea-or that the ads were even legal.” By the time the Internet Archive’s Wayback Machine captured the first glimpse of HotWired, in 1997, there were multiple advertisements on the site, including display ads for discount PCs and data centers. In 1995, Yahoo announced an advertising deal for their own primitive banner ads-with the logos of five sponsor companies rotating daily atop Yahoo’s site. About 44 percent of the people who saw it actually clicked on it.Īccording to Wired, HotWired had 14 additional banner ads ready to go from other companies-including Club Med, 1-800-Collect, and Zima-but AT&T just happened to be the first.īanner ads caught on quickly. The banner ad that’s widely described as the first ever was a little rectangle purchased by AT&T on in 1994. Back when they were still a novelty some 20 years ago, people even shared links to banner ads-or, at least, to the first one ever, anyway. There was a time, in another century, when people used to click on banner ads. Display ads are too often clunky, ugly, and intrusive-all kinds of ad trackers collect and sell data about people.Īll this is part of why reports that Google will make ad blocking part of its Chrome web browser are so ominous: Google, the largest beneficiary of web advertising on the planet, wants to block ads that help anybody else make money. In fact, many internet users actively go out of their way to never see advertisements.Īd blockers create all kinds of problems for companies that rely on ad dollars to pay their workers (cough cough like journalists cough), but it’s understandable why ad blockers appeal to people. People don’t often click on banner ads these days-at least not on purpose, anyway.
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